Shooting and Editing the video represents only 1/3 of the total overall video development process. Story development, scene layout and staging make up the other 2/3’s of the process that makes the video memorable.

Let us assume the video presentation turned out great. If no one sees it, you’ve wasted your money. We work with Google and Facebook to target potential customers and make sure the video is seen.

Promotion is equally important as the development process. Social Media Marketing is unlike Radio and TV advertising because we can find customers searching for what you have to offer.

A video with the right content and budget is an incredible business tool to communicate important messages to your audience. It can give you a return on your investment many times over.

Sure it sounds simple but good storytelling is an essential marketing technique. Stories must intrigue, lure and inspire you into thinking . The best stories use sight and sound to create a strong emotional appeal. It's the emotional connection that makes the story memorable.

We specialize in marketing services, not products. By building visual interest into the story, the viewer is better engaged and interested in what you offer. Since most viewers will not order your services on-line or by phone, the video must be memorable. They must drive to your business to enjoy what you have to offer.

Watching a video of your service being used is more effective than hearing a commercial on the radio or looking at a magazine ad. It is especially memorable if what you are looking at is appealing. Educators have found that retention rates can triple when you see, what you hear.

95% of all Reality TV Shows are scripted and staged to look spontaneous. If fact, producers spend months looking for the proper location, the right participants, set designs and music to create those magical viewer moments. The look of unscripted presentations provides a natural tone and authenticity that resonates well with viewers. Lots of planning must go into what questions are asked and how people respond on-camera.

If you spend $12,000 adding a Wine Dispenser Preservation Unit to your restaurant, show how it works and why people like it. Video marketing is a means to the end but not the end itself. Putting an unprepared, uncomfortable employee in front of a camera or worse yet, making a video that does not highlight your business goals can tell the viewer to look elsewhere. The "how" becomes much easier to figure out when you first know the "why."

Business Introduction, Lifestyle Branding and Infomercial all target different responses from the viewer. Every business is unique and the story that drives your video should be as long or short as needed.

We measure success by comparing impressions to click-thru’ registrations; time spent watching the video and many other Google Business Analytics. The final test is to count how many customers the video brought in and what did they purchase. These business results together with understanding location demographics, market size, market growth and competitor success, tells if you spent wisely.